This spreads your product and increases your viral coefficient.
The individual that got the referral then gets a month or two free trials. Similar to referrals, this would have a customer buy your software, getting a discount for them, and then giving the software to another person who has never used your product before. If you run a SaaS company that sells project management software, you should try a ‘Buy one, get one for a friend deal’.
Whatever your business does, it may be beneficial to add a package deal. Groupon’s for Multiple PeopleĪ movie ticket for one may be a nice deal, but what about for 2-3 people? These Groupon’s for multiple people help spread the advertising of Groupon. They probably won’t think about going to Twitter or Facebook to post about their purchase if no buttons are there. Chances are if they see the Tweet or Like buttons there they will click it. Leave the option open for a customer to share their recent purchase with the people they know. The option to share a purchase on social media is nothing new, but it can be quite popular. This spreads the offer and the Groupon product to their friends and/or followers. Tell Your Friends After You Bought a GrouponĪfter the user makes a purchase for a Groupon, they can share it on social media. Or try offering big discounts to your current customers only if they sign up X amount of people within Y amount of time. Have you built your own Groupon style promotion? If not, try running a sale on a certain item. Those uninitiated with Groupon will become introduced to it through the deal. Telling your friends, family, followers and whoever else you can about the deal and encourage them to buy. Your motive is to spread the word, not just about the deal, but also about Groupon. The only problem that jumps in your way is that not enough people have signed up for the deal – and the deal expires in 2 hours. In this article we’ll examine some of them and how you can apply them to your own online business.Īs you’ll see later in this post, Groupon is based of turning subscribers into marketers by giving them control to spread the Groupon product. As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. 228% – that’s how much Groupon grew their revenue in one year.
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